How To Create Irresistible Offers That Sell Fast & Easy!
Want to learn how to craft your products and/or services in such a way that people just can’t resist buying from you so that you feel confident making your pitch and watch as the sales pour in?
Great! Then pay attention.
So what is an “offer” anyway?
An offer is comprised of 4 basic components:
So let’s say that we’re going to sell a yoga package.
It’s a total of 5 sessions each about 60 minutes.
Now let’s say that we’re going to sell it using a short video on our website.
At the end of the video, here’s how our offer might sound:
“The total price of these 5 sessions sold separately would normally be $500 but if you act fast and snatch up our 5-session package today, you’ll pay just $400.
With 20% savings that’s like getting one session completely free!
Plus, you’re covered by our 90 day, 100% money back guarantee. If you’re not happy with your sessions for any reason, let us know and we’ll happily return every dime.
And just for taking action today, we’ll also throw in a complimentary yoga mat just like the ones we use here in the studio!”
Did we cover all 4 of the components I described above? Let’s see…
1. Product: 5 sessions of yoga
2. Price: $400
3. Terms: 90 Day Money Back Guarantee
4. Bonus: Yoga mat
Also, notice how I said little things like “act fast” and “today”.
In hypnosis, these would be called embedded commands and they’re great for getting your prospect to move quickly.
In fact, if we really want to turn up the heat we can tweak the terms just a bit to add some urgency.
For example, we might add in a line that says “only 25 of these ultra-special discounted packages are available so order before it’s too late!”
For clarity (because people like to twist things), I hope you’d only say that if it were true.
That said, this encourages our prospects to make a more “hurried” decision and not put it off for later.
Plus, as human psychology proves, people are more motivated by fear of loss than a promise of gain (read that again and remember it)… so this little tweak almost guarantees a higher conversion!
Pretty simple, right?
And there you go.
Make sure to ratchet down those four components and your offers will be on fire!
– Keala Kanae
Founder & CEO | Inspirean, Inc.